Brand Guidelines

Logo, icon, and color system for FindLPs.

Primary Logo Mark
Icon V1 — F + Search
Stylized F letterform with integrated magnifying glass. Primary mark.
Icon V1 — On Dark
Gold mark on dark background.
Icon V1 — Reversed
White mark on gold background.
Alternative Icon Marks
Icon V2 — LP Monogram
Geometric L+P letterforms. Bold, architectural feel.
Icon V3 — Data Stack
Stacked database layers. Signals comprehensive data depth.
Icon V4 — Target
Concentric circles with crosshairs. Precision, targeting the right LP.
Icon V5 — Network Graph
Connected nodes. Represents the LP-GP relationship network.
Icon V6 — Bold F
Minimal, bold F lettermark. Maximum simplicity.
Icon V7 — Gem
Diamond/gem facets. Represents premium value and rare access.
Wordmark Lockups
FindLPs
Wordmark — Dark BG
Icon + wordmark with gold "LPs" accent.
FindLPs
Wordmark — Light BG
Navy text with gold "LPs" on light background.
FindLPs
Wordmark — LP Monogram
Alternative icon with LP monogram lockup.
Color Palette
Navy
#0a0f1e
Navy Light
#111827
Gold
#c9a96e
Gold Light
#d4ba87
Gold Dark
#b8944f
Blue
#3b82f6
Ivory
#f9fafb
White
#ffffff
Typography
Playfair Display Headlines, display text, statistics ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Playfair Display
Serif. Used for headings, display type, and stat numbers.
Inter Body text, labels, navigation, UI ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Inter
Sans-serif. Used for body, labels, navigation, and UI elements.