Soho Capital is a family office - multi based in Montecito, United States. Verified contact details, AUM data, and investment preferences on FindLPs.
SoHo was founded in 1997 in Montecito California as a single family office by Frank T. Troise, a successful proprietary trader and risk manager. SoHo soon became an award winning, multi-family office for 18 of the US' wealthiest UHNW families and estates. Today SoHo achieves global scale with premiere independent companies where SoHo is either a) a shareholder and/or b) strategic regional partner In 2013, the firm expanded to Asia Pacific (APAC) and joined the FinTech revolution underway in Singapore. Today SoHo is the leading FinTech corporate advisory firm in APAC. The firm's geographic focus in APAC is Singapore, Hong Kong, Indonesia, Malaysia, Vietnam, the Philippines and Thailand.
Investment types: Co-Investing, Joint Venture/Partner, Mergers & Acquisitions/Buyouts, Short-Term Investments, Venture Capital
Sectors & themes: Alternative Investments, Finance, Financial Services, FinTech, Investment Management, IT Consulting & Other Services, IT Services
Preferred geographies: Africa, Asia/Pacific, Australia/New Zealand, Canada, Emerging Markets, Europe, Global, United Kingdom, United States, Latin America
Location: 1187 Coast Village Road Suite 546 93108
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LP firm data compiled from public regulatory filings (SEC Form ADV, FCA, AIFMD disclosures), company websites and press releases, LinkedIn public profiles, and verified outbound email testing. AUM figures reflect self-reported values from filings and may lag by 1–2 fiscal quarters; bands are normalized in USD. We do not publish personal residential information; firms or individuals may request removal at /contact. Methodology & sources · Updated July 2026.